Netflix está probando una función de búsqueda alimentada por OpenAI. Según Bloomberg, la herramienta permite a los usuarios buscar contenido utilizando términos más específicos, como su estado de ánimo. Esta función actualmente se está probando en Australia y Nueva Zelanda, con planes de expandirse a otros mercados, incluidos los Estados Unidos. La inteligencia artificial ya se utiliza en Netflix para recomendar títulos en función del historial de visualización del usuario. Aunque la función actualmente solo está disponible en dispositivos iOS, se espera que se extienda a dispositivos Android en el futuro.
Netflix has begun testing a new Operai search feature that can help customers find movies and shows to watch, according to Bloomberg. The streaming service is said to offer selected users in Australia and New Zealand the option to use the tool. It will allow users to search for terms other than the title of a specific program, the name of an actor, or the genre they wish to follow. Bloomberg says it will give them a way to search for content using more specific terms, such as their mood. This likely means that the service can surface dramatic content for a search query that says «sad» and see that it is powered by its generative, users are likely to use natural language in search terms.
As noted by the news organization, Netflix already uses artificial intelligence for some of its existing features, such as learning user preferences based on their viewing history to recommend titles they are more likely to follow. And they are looking for more ways to use the technology. Currently, OpenAI-powered searches are only being tested in the two countries, but Netflix plans to expand its testing in several markets, including the United States. The company has a history of rolling out features to Android users first before providing iOS. This time, however, the feature is currently only accessible on iOS devices and it is unclear if the following test markets will be able to access Android.
This article originally appeared on Engadget in.
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