Comienza la campaña «Mujeres en el Corazón» del Monzino en Milán – Video «Empieza la atención en el infarto en las mujeres bajo los reflectores en la Campaña de Via Monzino en Milán – Video»

(Adnkronos) – set, lights, episode room. The auditions begin. In front of the camera, actresses are auditioning. They are different ages and each one performs what a field voice requires: «Laugh because you are happy», «React to a betrayal», etc. The actresses recreate each soul and situation effortlessly, they are in the scene. «Now the highlight: you are having a heart attack,» says the voice on the floor. They all touch their hearts and then collapse. «No, it’s not good, it’s the wrong direction, what repeats the request, a female heart attack.» Blank in mind. It happens because the only stages are always male heart attacks, so 93% of women do not know how to interpret the symptoms of a heart attack, as explained in the video.

This is not an ordinary video, but the awareness campaign video published by the IRCCS Monzino Cardiology Center in Milan, which ends with an invitation to inquire about all the symptoms that appear when this acute event affects women’s hearts and to help «change the narrative on women’s heart attacks.»

«Women in the Heart» is the title chosen for this campaign, launched by the Milanese IRCCS in collaboration with the VML Italia Agency. Mission: Inform about the specific symptoms of heart attacks in women. In fact, a heart attack can present with symptoms different from the classics: unusual fatigue, palpitations, nausea or atypical pain, such as in the back or jaw. This variability, experts emphasize, requires greater awareness to reduce delays in diagnosis and improve clinical outcomes.

Therefore, the creative short film at the center of the campaign challenges media stereotypes, often focused only on male signs. The video invites you to reflect and discover more by visiting the Monzino website, where an interview with the Women Heart Center, Daniela Trabattoni, is available. Because female heart attacks, although in Italy, more than 123 thousand women die each year from cardiovascular diseases, the leading cause of female death («it has long preceded lung disease and breast cancer,» the video interview is published online), is «a story still untold.» There is still little awareness.

Heart disease affects women later than men, but more seriously: after 50, 1 in 2 women are at risk and after 60, 32% of heart attacks, as read on the Monzino website. However, 7 out of 10 women believe that heart attacks only refer to men. The main reason for this misconception is that «medicine has been developed, from the beginning, on a male model: research focused on men and drug doses calibrated to their physiology. In cardiology, this has led to a detailed knowledge of male symptoms and information, while for years, women have been neglected.»

«Cinema has also contributed to this narrative,» experts note. «For years, movies and TV series have shown only male characters affected by heart attacks, organizing male heart attack symptoms, while the female, often different and atypical, have remained in the shadows. At Monzino, all the different symptoms of female heart attacks are listed: chest pain and discomfort and the» in promoting prevention and care and cardiovascular attention for women. «

Diseases that in women can have «worse outcomes, because awareness of the problem is rare, but especially, explains the fractions: the symptomatology can start in a more subtle, small, atypical, nonspecific» and also lead to delayed landing. For this reason, it is «important to know how to manifest coronary syndromes in women.» «Often, these symptoms, warn the specialist, are quite interpreted as an excess commitment in daily activities, stress, and difficulties in routine management.» And it’s a problem, because «we know that rapid intervention in the management of acute coronary syndromes allows you to save the heart muscle. It is said that» time is muscle «, so that an intervention in 6 hours for symptoms in case of a heart attack allows you to recover the organ’s functionality. If we manage to know the different forms of «female infarction», we can save many lives, prevent unhappy outcomes,» «Monzino, the emphasis of the emphasis,» the emphasis, «,» the emphasis, «,» «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «,», «, what the organ tells you», «.» The rural environment, therefore, aims to «raise awareness among the public and medical community regarding the importance of knowing how to interpret the symptoms of female heart attacks, until now.» Together «we can make a difference for women’s hearts,» is the call. – [email protected] (Web information)